JIM VERTUNO
FILE - Kansas players celebrate a win over North Carolina after a college basketball game in the finals of the men's Final Four NCAA tournament, Monday, April 4, 2022, in New Orleans. College football and men's basketball players on scholarship in one of the major conferences can expect to soon earn a minimum of $50,000 each year he plays because of the influx of cash from so-called booster collectives brokering name, image and likeness deals. That prediction, based on market trends, was made this week by Blake Lawrence, co-founder and CEO of a company that helps athletes and schools navigate the ever-changing NIL landscape. (AP Photo/David J. Phillip, File)
States hands off when it comes to NCAA, athlete compensation

By Jim Vertuno May. 16, 2022 02:45 AM EDT
AUSTIN, Texas (AP) — The NCAA waited nearly a year to issue a warning that there are

FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)
Miami's Wong shows college sports hurtles toward free market

By Jim Vertuno May. 05, 2022 04:45 PM EDT
An agent for a prominent college athlete finally said out loud what schools likely

Texas NCAA college football quarterback Quinn Ewers talks to the media following a spring practice, Thursday, April 14, 2022, in Austin, Texas. (AP Photo/Eric Gay)
Battle to be Longhorns QB the talk of Texas this spring

By Jim Vertuno Apr. 23, 2022 03:22 AM EDT
AUSTIN, Texas (AP) — The biggest position battle in the Big 12 is at Texas

FILE - Rep. Chip LaMarca talks on his phone during a break in a legislative session April 29, 2021, at the Capitol in Tallahassee, Fla. With millions of dollars pouring into endorsements for college athletes, the latest battleground in the recruiting wars is the statehouse: A handful of states are already considering changing barely-dried rules to help their flagship schools land — or keep — top prospects. LaMarca is interested in tweaking a state law, to let schools get more directly involved in helping athletes make deals. (AP Photo/Wilfredo Lee, File)
Statehouses latest front in college athlete recruiting wars

By Jim Vertuno Feb. 04, 2022 12:15 PM EST
With millions of dollars pouring into endorsements for college athletes, the latest

FILE - Texas players sing "The Eyes Of Texas" after defeating Kansas State 22-17 in an NCAA college football game in Austin, Texas, Friday, Nov. 26, 2021. Six months after one of the biggest rule changes in the history of college sports, money for athletes is being pledged by the millions in a development that has raised concerns about the role of wealthy alumni eager to back their beloved alma maters. At Texas, one group is dangling $50,000 a year for individual offensive linemen while another says it already has $10 million promised for Longhorns athletes. (AP Photo/Chuck Burton, File)
Latest NIL twist: Millions being pledged to college athletes

By Jim Vertuno Dec. 14, 2021 03:23 PM EST
AUSTIN, Texas (AP) — Six months after one of the biggest rule changes in the history

Texas coach Steve Sarkisian, center, stands with linebacker Devin Richardson (30) as they sing "The Eyes of Texas" after a 57-56 loss to Kansas on overtime in an NCAA college football game in Austin, Texas, Saturday, Nov. 13, 2021. (AP Photo/Chuck Burton)
Texas AD defends Sarkisian, urges fans not to 'splinter'

By Jim Vertuno Nov. 16, 2021 07:06 PM EST
AUSTIN, Texas (AP) — Texas athletic director Chris Del Conte urged Texas fans

Texas coach Steve Sarkisian, center, stands with linebacker Devin Richardson (30) as they sing "The Eyes of Texas" after a 57-56 loss to Kansas on overtime in an NCAA college football game in Austin, Texas, Saturday, Nov. 13, 2021. (AP Photo/Chuck Burton)
Texas season going bad to worse as losses and injuries mount

By Jim Vertuno Nov. 15, 2021 05:19 PM EST
AUSTIN, Texas (AP) — Steve Sarkisian's first season as Texas coach is very much

Kansas fullback Jared Casey, left, catches a 2-point conversion past Texas defensive back Brenden Schooler, right, to defeat Texas 57-56 in overtime of an NCAA college football game in Austin, Texas, Saturday, Nov. 13, 2021. (AP Photo/Chuck Burton)
Kansas snaps losing skid and stuns Texas 57-56 in OT

By Jim Vertuno Nov. 13, 2021 11:58 PM EST
AUSTIN, Texas (AP) — Everything was going against Kansas late. The momentum.

Texas quarterback Hudson Card (1) leaps over Iowa State defensive back Craig McDonald (27) and linebacker Jake Hummel (35) during the first half of an NCAA college football game, Saturday, Nov. 6, 2021, in Ames, Iowa. (AP Photo/Charlie Neibergall)
Texas hosts Kansas with both eager to end losing skids

By Jim Vertuno Nov. 11, 2021 02:25 PM EST
AUSTIN, Texas (AP) — Texas has yet to settle on a starting quarterback to play

Iowa State head coach Matt Campbell talks with Texas head coach Steve Sarkisian, right, before an NCAA college football game, Saturday, Nov. 6, 2021, in Ames, Iowa. (AP Photo/Charlie Neibergall)
Texas' losing skid marks debut season of struggle for Sark

By Jim Vertuno Nov. 08, 2021 05:53 PM EST
AUSTIN, Texas (AP) — Mired in a four-game losing streak, it would seem things

Baylor head coach Dave Aranda looks on from the sideline during the second half of an NCAA college football game against BYU, Saturday, Oct. 16, 2021, in Waco, Texas. Baylor won 38-24. (AP Photo/Ron Jenkins)
No. 16 Baylor has a chance to finish Texas in Big 12

By Jim Vertuno Oct. 28, 2021 03:10 AM EDT
AUSTIN, Texas (AP) — After a tough first year in Waco navigating a losing

Texas running back Bijan Robinson (5) celebrates his touchdown run against Oklahoma State during the first half of an NCAA college football game in Austin, Texas, Saturday, Oct. 16, 2021. (AP Photo/Chuck Burton)
No 12 Oklahoma State rallies late to beat No. 25 Texas 32-24

By Jim Vertuno Oct. 16, 2021 04:00 PM EDT
AUSTIN, Texas (AP) — Facing a big early deficit on the road at Texas, Oklahoma

Oklahoma State running back Jaylen Warren (7) carries in the first half of an NCAA college football game against Baylor, Saturday, Oct. 2, 2021, in Stillwater, Okla. (AP Photo/Sue Ogrocki)
Worthy the new Longhorn challenge for No. 12 Oklahoma State

By Jim Vertuno Oct. 14, 2021 11:55 AM EDT
AUSTIN, Texas (AP) — Texas receiver Xavier Worthy had just lost a fumble that

Oklahoma wide receiver Marvin Mims (17) makes a diving catch for a touchdown in front of Texas defensive back Darion Dunn (4) during the fourth quarter of an NCAA college football game at the Cotton Bowl, Saturday, Oct. 9, 2021, in Dallas. (AP Photo/Jeffrey McWhorter)
Texas defense needs quick fix ahead of No. 12 Oklahoma State

By Jim Vertuno Oct. 11, 2021 05:23 PM EDT
AUSTIN, Texas (AP) — There were plenty of warning signs about the Texas defense

Texas running back Bijan Robinson (5) runs for a touchdown against Texas Tech during the second half of an NCAA college football game on Saturday, Sept. 25, 2021, in Austin, Texas. (AP Photo/Chuck Burton)
Texas-Oklahoma soon to be part of "SEC! SEC!"

By Jim Vertuno Oct. 07, 2021 12:06 PM EDT
AUSTIN, Texas (AP) — To get a glimpse of the Southeastern Conference's plan to

Texas running back Bijan Robinson (5) carries the the ball as a host of TCU defenders close in during the first half of an NCAA college football game Saturday, Oct. 2, 2021, in Fort Worth, Texas. (AP Photo/Ron Jenkins)
Robinson the engine behind the offense for No. 21 Texas

By Jim Vertuno Oct. 05, 2021 02:58 AM EDT
AUSTIN, Texas (AP) — Bijan Robinson spent far too much of last season watching

Louisiana-Lafayette running back Emani Bailey (9) is hit by Texas linebacker DeMarvion Overshown (0) during the second half of an NCAA college football game Saturday, Sept. 4, 2021, in Austin, Texas. (AP Photo/Eric Gay)
Texas defense bracing for another dose of Sooners QB Rattler

By Jim Vertuno Oct. 04, 2021 04:39 PM EDT
AUSTIN, Texas (AP) — Texas is ranked again and on a three-game win streak

Iowa State quarterback Brock Purdy (15) runs as he looks to pass against Baylor during the first half of an NCAA college football game, Saturday, Sept. 25, 2021, in Waco, Texas. (AP Photo/Jim Cowsert)
Big 12 quarterback play full of struggles and surprises

By Jim Vertuno Sep. 28, 2021 03:09 PM EDT
There have been boos in Oklahoma and frustration in Iowa. And down in Texas, a

Sex assault case against Lance Armstrong's son dropped

By Jim Vertuno Sep. 27, 2021 06:05 PM EDT
AUSTIN, Texas (AP) — A Texas district attorney has rejected a felony sexual

Texas Tech's Tyler Shough (12) runs with the ball during the first half of an NCAA college football game against Florida International, Saturday, Sept. 18, 2021, in Lubbock, Texas. (AP Photo/Brad Tollefson)
Texas and Texas Tech both need big bounce from Big 12 opener

By Jim Vertuno Sep. 23, 2021 03:10 AM EDT
AUSTIN, Texas (AP) — The first Big 12 game of the season for Texas and Texas