FILE -The March Madness logo is shown on the court during the first half of a men's college basketball game in the first round of the NCAA tournament at Bankers Life Fieldhouse in Indianapolis, Saturday, March 20, 2021. Kansas, Villanova, North Carolina and Duke will play in the first Final Four to take place under the new world of “name, image and likeness” endorsements in college sports. It allows college players to earn money through endorsements. (AP Photo/Paul Sancya, File)

FILE -Saint Peter's Doug Edert, right, reaches for a pass past Purdue's Ethan Morton during the first half of a college basketball game in the Sweet 16 round of the NCAA tournament, Friday, March 25, 2022, in Philadelphia. Kansas, Villanova, North Carolina and Duke will play in the first Final Four to take place under the new world of “name, image and likeness” endorsements in college sports. It allows college players to earn money through endorsements. And as his team's Cinderella run to the Elite Eight gained steam, Saint Peter's guard Doug Edert got into the act, announcing on Instagram that he'd struck a deal to hawk chicken wings.(AP Photo/Matt Rourke, File)