FILE - BYU offensive lineman Brady Christensen, right, pushes running back Ty'Son Williams, left, for a touchdown in the second half during an NCAA college football game in Provo, Utah, in this Thursday, Aug. 29, 2019, file phto A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage. On Thursday, BYU announced Built Brands —- a Utah-based company that makes protein-heavy snacks —- will give the opportunity for all 123 members of its football team to be paid to promote its products. . (AP Photo/George Frey, File)

FILE - BYU football players enter the field to warm up for an NCAA college football game against Utah in Provo, Utah, in this Thursday, Aug. 29, 2019, file photo. A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage. On Thursday, Aug. 12, 2021, BYU announced Built Brands —- a Utah-based company that makes protein-heavy snacks —- will give the opportunity for all 123 members of its football team to be paid to promote its products. (AP Photo/George Frey, File)