Michigan State coach Mel Tucker always on brand to promote

FILE - Michigan State head football coach Mel Tucker acknowledges the fans during the first half of an NCAA college basketball game between Michigan State and Penn State, Saturday, Dec. 11, 2021, in East Lansing, Mich. Michigan State's third-year football coach, hoping more people will get to know him better, gave five reporters an all-access day this summer that started on a golf course and ended on the sprawling deck at his house. (AP Photo/Carlos Osorio, File)

Michigan State NCAA college football coach Mel Tucker gestures while speaking to reporters in his home in East Lansing, Mich., July 21, 2022. Michigan State's third-year football coach, hoping more people will get to know him better, gave five reporters an all-access day this summer that started on a golf course and ended on the sprawling deck at his house. (AP Photo/Larry Lage)

Michigan State head coach Mel Tucker talks to reporters during an NCAA college football news conference at the Big Ten Conference media days at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. (AP Photo/Darron Cummings)

Michigan State head coach Mel Tucker talks to reporters during an NCAA college football news conference at the Big Ten Conference media days at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. (AP Photo/Darron Cummings)

Michigan State head coach Mel Tucker talks to reporters during an NCAA college football news conference at the Big Ten Conference media days, at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. (AP Photo/Darron Cummings)

File - Michigan State head coach Mel Tucker watches the second half of an NCAA college football game against Indiana, Oct. 16, 2021, in Bloomington, Ind. Tucker, entering his third season with the Spartans, knows what it takes to win it all. He did it as an assistant on championship-winning coaching staffs at Alabama in 2015 and with Ohio State in 2002. (AP Photo/Darron Cummings, File)