FILE - Mid-American Conference Commissioner Jon Steinbrecher speaks to reporters in Cleveland on March 12, 2020. With sports betting now legal in more than half the states and generating millions in revenue for once-apprehensive professional sports leagues, college conferences are starting to explore ways to cash in, too. The MAC was the first to jump in, selling the rights to its data and statistics to a company called Genius Sports, which will in turn sell it to sportsbooks. Steinbrecher said it is impossible to ignore the changing reality. (AP Photo/Tony Dejak, File)

FILE - Northern Illinois quarterback Rocky Lombardi runs into the end zone for 5-yard touchdown during the second half of of the Mid-American Conference championship NCAA college football game against Kent State on Dec. 4, 2021, in Detroit. The conference is selling the rights to its data and statistics to a company called Genius Sports, which will in turn sell it to sportsbooks. (AP Photo/Carlos Osorio, File)