FILE - Penn State's Ji'Ayir Brown talks to reporters during an NCAA college football news conference at the Big Ten Conference media days, at Lucas Oil Stadium, Wednesday, July 27, 2022, in Indianapolis. “Having an opportunity to change other peoples' lives, that's what's cool about NIL,” said Penn State quarterback Sean Clifford. “It's not what we're doing or what I'm doing,” Clifford said, “it's about what Ji'Ayir came from to now where he's at, being able to impact a dude like that. (AP Photo/Darron Cummings, File)

FILE - Penn State quarterback Sean Clifford looks on during the second half of an NCAA college football game, Saturday, Nov. 6, 2021, in College Park, Md. “Having an opportunity to change other peoples' lives, that's what's cool about NIL,” said Penn State quarterback Sean Clifford, who founded Limitless NIL, which is believed to be the first agency created by an athlete to help other athletes. (AP Photo/Julio Cortez, File)

FILE - Alabama quarterback Bryce Young runs a drill at the Manning Passing Academy on the Nicholls State University campus in Thibodaux, La. Friday, June 24, 2022. More than a year ago, the NCAA lifted long-standing restrictions on players profiting from themselves, and in some cases it turned elite players such as Stroud and Alabama quarterback Bryce Young into instant millionaires. But the financial benefits for some athletes are being weighed against the possibility that such deals will divide locker rooms, create tension within programs, produce an uneven playing field across college athletics and overwhelm students stretched for time. (AP Photo/Matthew Hinton, File)

FILE - Texas running back Bijan Robinson speaks at the NCAA college football Big 12 media days in Arlington, Texas, Thursday, July 14, 2022. At Texas, running back Bijan Robinson has deals with Raising Cane's restaurants, C4 Energy drinks and sports streaming platform DAZN, while also forging a partnership with an auto dealership for the use of a Lamborghini. (AP Photo/LM Otero, File)

FILE - Alabama linebacker Will Anderson Jr. speaks during NCAA college football Southeastern Conference Media Day on July 19, 2022, in Atlanta. Alabama's Will Anderson signed an NIL deal that allows one of the nation's best linebackers to drive a $120,000 Porsche Cayenne GTS. (AP Photo/John Bazemore, File)

Ohio State quarterback C.J. Stroud sits in the drivers seat after he received a 2019 Mercedes G-Wagon G63 in Canton, Ohio on June 8, 2022. Stroud has a deal with Sarchione Auto Gallery that allows them to use the quarterback's name, image and likeness in its advertising. Glance around the parking lot of the Woody Hayes Athletic Center at The Ohio State University this fall and you might come across a $200,000 palace on wheels, the kind of luxury ride more likely to be found in the garages of movie stars, music moguls and titans of business than on a college campus. (The Repository/Scott Heckel via AP)

FILE - Ohio State quarterback C.J. Stroud drops back to pass during an NCAA college spring football game Saturday, April 16, 2022, in Columbus, Ohio. When the NCAA lifted restrictions on players profiting from their name, image and likeness, it created instant millionaires of elite college football players like Ohio State quarterback C.J. Stroud and Alabama quarterback Bryce Young. (AP Photo/Jay LaPrete, File)