Isaiah Wong
FILE - Miami's Isaiah Wong (2) shoots and scores during the first half of a college basketball game in the first round of the NCAA tournament against Southern California's Drew Peterson (13) March 18, 2022, in Greenville, S.C. An agent for Wong, a prominent college athlete finally said out loud what schools likely hear in private: Pay the player more, or he will transfer to a school that will. The demand made on behalf of Wong provided a rare glimpse into the way elite college sports have been transformed by student-athletes’ rights to earn money through endorsements. (AP Photo/Brynn Anderson, File)
Alabama Crimson Tide at Tulane Green Wave 3/21/2022

May. 05, 2022 04:47 PM EDT

FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)
Miami's Wong shows college sports hurtles toward free market

By Jim Vertuno May. 05, 2022 04:45 PM EDT