Licensing agreements
FILE - Kansas State guard Nijel Pack (24) shoots next to West Virginia forward Isaiah Cottrell during an NCAA college basketball game in Manhattan, Kan., Feb. 14, 2022. The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer. What originally was envisioned as a way for college athletes to make some pocket money based on their celebrity has turned into bidding wars for football and men's basketball recruits and transfers. Pack made one of the first big splashes in April. (AP Photo/Reed Hoffmann, File)
One year of NIL: How much have athletes made?

By Erica Hunzinger Jul. 06, 2022 04:56 PM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

Texas approves licensing deal worth nearly $100 million

Dec. 09, 2019 06:48 PM EST
AUSTIN, Texas (AP) — University of Texas regents on Monday approved a new Longhorns product licensing management agreement in a long-term deal worth an...