Marketing and advertising
Buzzy sports betting posts appeal to Gen Z audience

By Shannon Scovel And Sydnee Singletary / Shirley Povich Center For Sports Journalism And The Howard Center For Investigative Journalism Feb. 28, 2023 09:00 AM EST
On Sept. 10, PointsBet posted a SpongeBob SquarePants meme showing a cartoon character holding a “To-Do List” of current and former injured football players,...

FILE - Michigan State head football coach Mel Tucker acknowledges the fans during the first half of an NCAA college basketball game between Michigan State and Penn State, Saturday, Dec. 11, 2021, in East Lansing, Mich. Michigan State's third-year football coach, hoping more people will get to know him better, gave five reporters an all-access day this summer that started on a golf course and ended on the sprawling deck at his house. (AP Photo/Carlos Osorio, File)
Michigan State coach Mel Tucker always on brand to promote

By Larry Lage Aug. 24, 2022 04:51 PM EDT

FILE - In this Dec. 12, 2020, file photo, Minnesota running back Mohamed Ibrahim (24) carries the ball away from Nebraska safety Marquel Dismuke (9) during the second half of an NCAA college football game in Lincoln, Neb. As college athletes like Ibrahim begin making money from the use of their names, images and likenesses, concerns are being raised over how the new rules will affect team chemistry. (AP Photo/Nati Harnik, File)
Will athletes' new college cash flow impact team chemistry?

By Pat Eaton-Robb Aug. 24, 2021 02:05 PM EDT