Sports sponsorship
FILE - Iowa State players celebrate after the Fiesta Bowl NCAA college football game against Oregon in Glendale, Ariz., in this Saturday, Jan. 2, 2021, file photo. Iowa State won 34-17. The Fiesta Bowl Organization announced a multi-year partnership with Caesars Entertainment on Monday, Aug. 23, 2021, pairing one of the biggest postseason college football games with legal sports gambling in Arizona. It’s the first partnership between a college bowl game and a company that specializes in sports betting. (AP Photo/Ross D. Franklin, File)
Fiesta Bowl, Caesars announce sports betting partnership

By David Brandt Aug. 23, 2021 12:03 PM EDT

FILE - New Mexico State running back Larry Rose III (3) carries the ball in the second half during the Arizona Bowl NCAA college football game against Utah State in Tucson, Ariz., in this Friday, Dec. 29, 2017, file photo. The Arizona Bowl recently announced a partnership with Barstool Sports for its Dec. 31 game in Tucson, Arizona. The multiyear deal with the digital sports platform — notable for its occasional off-color humor and brash founder Dave Portnoy — not only includes naming rights but also broadcasting rights, which means the game won't be on ESPN or CBS. (AP Photo/Rick Scuteri, File)
Arizona Bowl shuns TV, takes digital plunge with Barstool

By David Brandt Aug. 10, 2021 01:04 PM EDT

Miami quarterback D'Eriq King answers a question during the NCAA college football Atlantic Coast Conference media days in Charlotte, N.C., Wednesday, July 21, 2021. (AP Photo/Nell Redmond)
Miami QB D'Eriq King scores sponsor deal with NHL's Panthers

By Tim Reynolds Aug. 09, 2021 10:31 AM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

FILE - Southlake Carroll quarterback Quinn Ewers (3) runs for a first down against Permian during the first half of a high school football game in Odessa, Texas, in this Friday night Sept. 13, 2019, file photo. Quinn Ewers, considered the top quarterback prospect in the class of 2022, said he is skipping his senior year of high school in Texas and plans to enroll at Ohio State for the upcoming semester. (Ben Powell/Odessa American via AP, File)
Top QB recruit to skip senior year of HS and join Ohio State

By Ralph D. Russo Aug. 02, 2021 01:56 PM EDT

Arizona State head coach Herm Edwards answers questions during the Pac-12 Conference NCAA college football Media Day Tuesday, July 27, 2021, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Pac-12 players, coaches still trying to get handle on NIL

By Dan Greenspan Jul. 27, 2021 08:23 PM EDT

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...

SEC Commissioner Greg Sankey speaks to reporters during the NCAA college football Southeastern Conference Media Days Monday, July 19, 2021, in Hoover, Ala. (AP Photo/Butch Dill)
Sankey joins call for change in college athletics oversight

By John Zenor Jul. 19, 2021 03:50 PM EDT

FILE - In this April 4, 2019, file photo, NCAA President Mark Emmert answers questions during a news conference at the Final Four college basketball tournament in Minneapolis. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.(AP Photo/Matt York, File)
NCAA's Emmert: It is time to decentralize college sports

By Ralph D. Russo Jul. 15, 2021 07:49 PM EDT

Mississippi State fans react as Notre Dame infielder Spencer Myers (2) catches a Mississippi State fly ball in the first inning of an NCAA college baseball super regional game, Sunday, June 13, 2021, in Starkville, Miss. Notre Dame won 9-1. (AP Photo/Rogelio V. Solis)
NCAA moving toward hyperlocal solution to NIL as placeholder

By Ralph D. Russo Jun. 24, 2021 02:24 PM EDT

FILE - This June 8, 2021, file photo shows the Supreme Court in Washington. (AP Photo/J. Scott Applewhite, FIle)
Supreme Court win for college athletes in compensation case

By Jessica Gresko Jun. 21, 2021 10:21 AM EDT

SEC, Big East latest to scrap intraconference transfer rules

By The Associated Press Jun. 03, 2021 07:54 PM EDT
NEW YORK (AP) — The Southeastern Conference and the Big East eliminated their intraconference transfer policies Thursday, allowing athletes to transfer within...

Nebraska head coach Scott Frost and the Huskers run on to the field to a sea of fans for the first time since the pandemic started before the Red-White Spring game at Memorial Stadium in Lincoln, Neb. on Saturday, May 1, 2021. (Kenneth Ferriera/Lincoln Journal Star via AP)
Coming to Twitter: Sponsored videos from college athletes

By Ralph D. Russo Jun. 03, 2021 04:34 PM EDT

Ottawa defensive end Jennifer Anthony, left, tackles Midland's JaNasia Spand (11) during an NAIA flag football game in Ottawa, Kan., Friday, March 26, 2021. The National Association of Intercollegiate Athletics introduced women's flag football as an emerging sport this spring. (AP Photo/Orlin Wagner)
Following their passion, women go far to play flag football

By Eric Olson Apr. 06, 2021 03:54 PM EDT

FILE - In this March 20, 2021, file photo the March Madness logo is shown on the court during the first half of a men's college basketball game in the first round of the NCAA tournament at Bankers Life Fieldhouse in Indianapolis. A Supreme Court case being argued this week amid March Madness could erode the difference between elite college athletes and professional sports stars. (AP Photo/Paul Sancya, File)
High court sympathetic to college athletes in NCAA dispute

By Jessica Gresko Mar. 31, 2021 12:09 AM EDT

Lisa Moeller takes a photo of the NCAA bracket for the NCAA college basketball tournament on the side of the JW Marriott in downtown Indianapolis. Wednesday, March 17, 2021. (AP Photo/Darron Cummings)
NCAA basketball players use biggest stage to deliver message

By Ralph D. Russo Mar. 18, 2021 02:58 PM EDT

Illinois guard Andre Curbelo (5) makes a pass under Iowa guard Jordan Bohannon (3) in the second half of an NCAA college basketball game at the Big Ten Conference tournament in Indianapolis, Saturday, March 13, 2021. (AP Photo/Michael Conroy)
Not NCAA Property: Players push for reform on social media

By Ralph D. Russo Mar. 17, 2021 06:53 PM EDT

fILE - In this Nov. 13, 2017, file photo, Notre Dame athletic director Jack Swarbrick attends an NCAA college basketball game between Notre Dame and Mount St. Mary's in South Bend, Ind. Swarbrick tells The Associated Press the school went public with its decision to not be included in EA Sports' new college football video game because the NCAA's proposed rule changes would prevent the names, images and likeness of players from being used in the game. (AP Photo/Robert Franklin, File)
By opting out of video game, ND calls attention to NIL issue

By Ralph D, Russo Mar. 01, 2021 05:36 PM EST

FILE - In this Oct. 12, 2019, file photo, Texas and Oklahoma fans fill the Cotton Bowl during the first half of an NCAA college football game in Dallas. In 2021, college football will attempt to return to normal after a season roiled by the pandemic while also adapting to a new paradigm in which the athletes have more power than ever before. (AP Photo/Jeffrey McWhorter, File)
College football 2021: NCAA reforms and pandemic recovery

By Ralph D. Russo Jan. 08, 2021 03:18 PM EST

Oregon quarterback Tyler Shough (12) warms up prior to the Fiesta Bowl NCAA college football game against Iowa State, Saturday, Jan. 2, 2021, in Glendale, Ariz. (AP Photo/Ross D. Franklin)
Oregon at Iowa State 1/2/2021

Jan. 02, 2021 03:43 PM EST