Sports sponsorship
SEC, Big East latest to scrap intraconference transfer rules

By The Associated Press Jun. 03, 2021 07:54 PM EDT
NEW YORK (AP) — The Southeastern Conference and the Big East eliminated their intraconference transfer policies Thursday, allowing athletes to transfer within...

Nebraska head coach Scott Frost and the Huskers run on to the field to a sea of fans for the first time since the pandemic started before the Red-White Spring game at Memorial Stadium in Lincoln, Neb. on Saturday, May 1, 2021. (Kenneth Ferriera/Lincoln Journal Star via AP)
Coming to Twitter: Sponsored videos from college athletes

By Ralph D. Russo Jun. 03, 2021 04:34 PM EDT

Ottawa defensive end Jennifer Anthony, left, tackles Midland's JaNasia Spand (11) during an NAIA flag football game in Ottawa, Kan., Friday, March 26, 2021. The National Association of Intercollegiate Athletics introduced women's flag football as an emerging sport this spring. (AP Photo/Orlin Wagner)
Following their passion, women go far to play flag football

By Eric Olson Apr. 06, 2021 03:54 PM EDT

FILE - In this March 20, 2021, file photo the March Madness logo is shown on the court during the first half of a men's college basketball game in the first round of the NCAA tournament at Bankers Life Fieldhouse in Indianapolis. A Supreme Court case being argued this week amid March Madness could erode the difference between elite college athletes and professional sports stars. (AP Photo/Paul Sancya, File)
High court sympathetic to college athletes in NCAA dispute

By Jessica Gresko Mar. 31, 2021 12:09 AM EDT

Lisa Moeller takes a photo of the NCAA bracket for the NCAA college basketball tournament on the side of the JW Marriott in downtown Indianapolis. Wednesday, March 17, 2021. (AP Photo/Darron Cummings)
NCAA basketball players use biggest stage to deliver message

By Ralph D. Russo Mar. 18, 2021 02:58 PM EDT

Illinois guard Andre Curbelo (5) makes a pass under Iowa guard Jordan Bohannon (3) in the second half of an NCAA college basketball game at the Big Ten Conference tournament in Indianapolis, Saturday, March 13, 2021. (AP Photo/Michael Conroy)
Not NCAA Property: Players push for reform on social media

By Ralph D. Russo Mar. 17, 2021 06:53 PM EDT

fILE - In this Nov. 13, 2017, file photo, Notre Dame athletic director Jack Swarbrick attends an NCAA college basketball game between Notre Dame and Mount St. Mary's in South Bend, Ind. Swarbrick tells The Associated Press the school went public with its decision to not be included in EA Sports' new college football video game because the NCAA's proposed rule changes would prevent the names, images and likeness of players from being used in the game. (AP Photo/Robert Franklin, File)
By opting out of video game, ND calls attention to NIL issue

By Ralph D, Russo Mar. 01, 2021 05:36 PM EST

FILE - In this Oct. 12, 2019, file photo, Texas and Oklahoma fans fill the Cotton Bowl during the first half of an NCAA college football game in Dallas. In 2021, college football will attempt to return to normal after a season roiled by the pandemic while also adapting to a new paradigm in which the athletes have more power than ever before. (AP Photo/Jeffrey McWhorter, File)
College football 2021: NCAA reforms and pandemic recovery

By Ralph D. Russo Jan. 08, 2021 03:18 PM EST

FILE - Then-Democratic presidential candidate Corey booker speaks during the National Urban League Conference in Indianapolis, in this Thursday, July 25, 2019, file photo. A bill being introduced Thursday, Dec. 17, 2020, by four Democratic lawmakers would grant college athletes sweeping rights to compensation, including a share of the revenue generated by their sports, and create a federal commission on college athletics. The College Athletes Bill of Rights is sponsored by U.S. Senators Corey Booker (D-N.J.), Richard Blumenthal (D-Conn.) and Kirsten Gillibrand (D-N.Y.), and U.S. Rep. Jan Schakowsky (D-Ill.). If passed it could wreak havoc with the NCAA's ability to govern intercollegiate athletics, and the association's model for amateurism.(AP Photo/Darron Cummings, File)
Booker, Democratic lawmakers introduce NCAA reform bill

By Ralph D. Russo Dec. 17, 2020 07:21 AM EST

FILE - In this Nov. 4, 2020 photo, The Supreme Court in Washington. (AP Photo/J. Scott Applewhite)
High court agrees to hear NCAA athlete compensation case

By Jessica Gresko Dec. 16, 2020 12:26 PM EST

Colorado signs sponsorship deal with sports betting operator

Sep. 08, 2020 06:23 PM EDT
BOULDER, Colo. (AP) — The University of Colorado has signed a partnership deal with a Denver-based sports betting operator. The five-year...

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Jan. 8, 2018, file photo, the championship logo is seen on the field at Mercedes-Benz Stadium before the NCAA college football playoff championship game between Georgia and Alabama in Atlanta. There are more bowl games scheduled for the coming season than ever before in major college football: 42, not including the College Football Playoff championship. College football leaders are in the process of piecing together plans to attempt to play a regular season during the COVID-19 pandemic. If it is even possible, everyone anticipates there will be disruptions, added expenses and loads of stress just to get through it.(AP Photo/David Goldman)
NCAA heeds Division I's pleas for patience on fall sports

By Doug Feinberg And Ralph D. Russo Jul. 24, 2020 05:54 PM EDT

Georgia, Minnesota players win national prep honors

By Beth Harris Jul. 24, 2020 02:10 PM EDT
Football player Arik Gilbert and basketball player Paige Bueckers have been named national high school athletes of the year. Gilbert of...

FILE - In this March 30, 2020, file photo, the Olympic rings are displayed in Tokyo. Elk Grove Village has a rose. A nice green one with five zeroes behind it. Now it is looking for the right partner. With Olympic leaders concerned about funding heading into the Tokyo Games, Elk Grove is looking to sponsor a U.S. federation in another bid to generate exposure for the Chicago suburb after it attracted some lucrative attention for its partnership with college football's Bahamas Bowl. (AP Photo/Jae C. Hong, File)
New sponsorship categories could help Olympic federations

By Jay Cohen Jun. 22, 2020 11:10 AM EDT

In this April 25, 2020 photograph, a small Mississippi state flag is held by a participant during a drive-by "re-open Mississippi" protest past the Governor's Mansion, in the background, in Jackson, Miss. This current flag has in the canton portion of the banner the design of the Civil War-era Confederate battle flag, that has been the center of a long-simmering debate about its removal or replacement. (AP Photo/Rogelio V. Solis)
Following athletes, NCAA takes aim at Confederate flag

By Ralph D. Russo Jun. 19, 2020 04:32 PM EDT

Duke's Mayonnaise new sponsor of Charlotte football games

By Steve Reed Jun. 18, 2020 10:00 AM EDT
CHARLOTTE, N.C. (AP) — Duke’s Mayonnaise is the new title sponsor of the regular-season college football game and postseason bowl game played in Charlotte. ...

FILE - In this Aug. 3, 2019, file photo, Oklahoma State linebacker Amen Ogbongbemiga poses during an NCAA college football media day in Stillwater Okla. Oklahoma State University officials said Wednesday, June 3, 2020, that three returning student-athletes have tested positive for COVID-19 although they were not showing symptoms. Among them is OSU linebacker Amen Ogbongbemiga, who said on Twitter he tested positive for the virus after he attended a protest in Tulsa. The 21-year-old Ogbongbemiga says he protected himself during the protest. (AP Photo/Sue Ogrocki, File)
The Latest: Detroit Pistons set to reopen practice facility

By The Associated Press Jun. 03, 2020 12:29 PM EDT

FILE - In this April 16, 2020, file photo, Tokyo 2020 Organizing Committee President Yoshiro Mori, left, speaks in teleconference with John Coates, chairman of the IOC's Coordination Commission for the Tokyo 2020 Olympic Games, in Tokyo. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(Kazuhiro Nogi/Pool Photo via AP, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 03:33 PM EDT

Blake Lawrence, co-founder and CEO of athlete marketing platform Opendorse, smiles in this Aug. 15, 2018, photo provided by Opendorse. Lawrence expects opportunities for high level NCAA college student-athletes to earn a significant sum of money from activating their social and digital media presence on behalf of sponsors in the local community. That scenario could become reality as soon as 2021 as the NCAA figures out the details of how college athletes can be compensated for the use of their name, image or likeness. (Opendorse via AP)
Tech companies, like college athletes, eager to cash in

By Eric Olson Apr. 27, 2020 10:37 AM EDT