Sports sponsorship

FILE - Alabama head coach Nick Saban yells instruction before an NCAA college football game against LSU, Saturday, Nov. 6, 2021, in Tuscaloosa, Ala. The Southeastern Conference spring meetings will be held in person for the first time since 2019 in a little less than two weeks. It is unlikely two of the league's superstar coaches will be chumming around Destin, Florida, together. (AP Photo/Vasha Hunt, File)

Saban on feud with Fisher: 'I have no problem with Jimbo'

By Ralph D. Russo May. 31, 2022 03:00 PM EDT

FILE - Alabama coach Nick Saban watches players warm up for the College Football Playoff championship NCAA football game against Georgia on Jan. 10, 2022, in Indianapolis. Saban called out Texas A&M on Wednesday night, May 18 for “buying” players in its top-ranked recruiting class with name, image and likeness deals, saying Crimson Tide football players earned more than $3 million last year “the right way.” (AP Photo/Paul Sancya, File)

SEC spat: Fisher, Saban exchange accusations over NIL deals

By Ralph D. Russo May. 19, 2022 07:28 PM EDT

FILE - At left, Alabama head coach Nick Saban yells to the sideline during the first half of Alabama's NCAA college football scrimmage, Saturday, April 16, 2022, in Tuscaloosa, Ala. At right, Texas A&M coach Jimbo Fisher reacts to an official's call during the second half of the team's NCAA college football game against Mississippi, Saturday, Nov. 13, 2021, in Oxford, Miss. Texas A&M coach Jimbo Fisher called Nick Saban a “narcissist” Thursday, May 19, 2022. after the Alabama coach made “despicable” comments about the Aggies using name, image and likeness deals to land their top-ranked recruiting classes. Saban called out Texas A&M on Wednesday night for “buying” players. (AP Photo/File)

'We're done': A&M's Fisher fires back at 'narcissist' Saban

By Ralph D. Russo May. 19, 2022 11:42 AM EDT

FILE - Ohio State linebacker Brian Rolle (36) holds up the Sugar Bowl trophy after they defeated Arkansas 31-26 during the Sugar Bowl NCAA college football game at the Louisiana Superdome in New Orleans, on Jan. 4, 2011. The 2010 season of the Ohio State University football team, vacated after a memorabilia-for-cash scandal, should be restored because of recent changes allowing college athletes to be compensated, under a symbolic resolution approved by Ohio lawmakers, Wednesday, May 18, 2022. (AP Photo/Patrick Semansky, File)

Lawmakers want Ohio State's 2010 football season restored

By Andrew Welsh-Huggins May. 19, 2022 10:41 AM EDT

Saban calls out Texas A&M for using NIL deals to buy players

May. 19, 2022 01:53 AM EDT

FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)

As leaders lobby, NCAA searches for ways to rein in boosters

By Ralph D. Russo May. 05, 2022 06:09 PM EDT

AP source: SEC, Pac-12 leaders to push for NIL law in DC

By Ralph D. Russo May. 05, 2022 12:25 AM EDT

Saban: Current state of college football not 'sustainable'

By Ralph D. Russo Apr. 13, 2022 01:30 PM EDT

NCAA Division I Board calls for review of NIL policies

Feb. 18, 2022 06:10 PM EST
INDIANAPOLIS (AP) — NCAA Division I's highest-ranking governing body called for a review Friday of how name, image and likeness compensation policies are impacting...

FILE - BYU football players enter the field to warm up for an NCAA college football game against Utah in Provo, Utah, Thursday, Aug. 29, 2019. NCAA enforcement has inquired about how college athletes are earning money off their names, images and likenesses at multiple schools as it attempts to police activities that are ungoverned by detailed and uniform rules. BYU is the one school that has publicly acknowledged providing the NCAA with information about an NIL deal. (AP Photo/George Frey, File)

Lack of detailed NIL rules challenges NCAA enforcement

By Ralph D. Russo Jan. 28, 2022 05:05 PM EST

FILE - Texas players sing "The Eyes Of Texas" after defeating Kansas State 22-17 in an NCAA college football game in Austin, Texas, Friday, Nov. 26, 2021. Six months after one of the biggest rule changes in the history of college sports, money for athletes is being pledged by the millions in a development that has raised concerns about the role of wealthy alumni eager to back their beloved alma maters. At Texas, one group is dangling $50,000 a year for individual offensive linemen while another says it already has $10 million promised for Longhorns athletes. (AP Photo/Chuck Burton, File)

Latest NIL twist: Millions being pledged to college athletes

By Jim Vertuno Dec. 14, 2021 03:23 PM EST

Miami quarterback D'Eriq King (1) throws a pass during the second quarter of an NCAA college football game against Michigan State, Saturday, Sept. 18, 2021, in Miami Gardens, Fla. (AP Photo/Michael Reaves)

Good deal: Benching doesn't sully Rattler's marketability

By Ralph D. Russo Oct. 17, 2021 10:07 AM EDT

FILE - Iowa State players celebrate after the Fiesta Bowl NCAA college football game against Oregon in Glendale, Ariz., in this Saturday, Jan. 2, 2021, file photo. Iowa State won 34-17. The Fiesta Bowl Organization announced a multi-year partnership with Caesars Entertainment on Monday, Aug. 23, 2021, pairing one of the biggest postseason college football games with legal sports gambling in Arizona. It’s the first partnership between a college bowl game and a company that specializes in sports betting. (AP Photo/Ross D. Franklin, File)

Fiesta Bowl, Caesars announce sports betting partnership

By David Brandt Aug. 23, 2021 12:03 PM EDT

FILE - New Mexico State running back Larry Rose III (3) carries the ball in the second half during the Arizona Bowl NCAA college football game against Utah State in Tucson, Ariz., in this Friday, Dec. 29, 2017, file photo. The Arizona Bowl recently announced a partnership with Barstool Sports for its Dec. 31 game in Tucson, Arizona. The multiyear deal with the digital sports platform — notable for its occasional off-color humor and brash founder Dave Portnoy — not only includes naming rights but also broadcasting rights, which means the game won't be on ESPN or CBS. (AP Photo/Rick Scuteri, File)

Arizona Bowl shuns TV, takes digital plunge with Barstool

By David Brandt Aug. 10, 2021 01:04 PM EDT

Miami quarterback D'Eriq King answers a question during the NCAA college football Atlantic Coast Conference media days in Charlotte, N.C., Wednesday, July 21, 2021. (AP Photo/Nell Redmond)

Miami QB D'Eriq King scores sponsor deal with NHL's Panthers

By Tim Reynolds Aug. 09, 2021 10:31 AM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

FILE - Southlake Carroll quarterback Quinn Ewers (3) runs for a first down against Permian during the first half of a high school football game in Odessa, Texas, in this Friday night Sept. 13, 2019, file photo. Quinn Ewers, considered the top quarterback prospect in the class of 2022, said he is skipping his senior year of high school in Texas and plans to enroll at Ohio State for the upcoming semester. (Ben Powell/Odessa American via AP, File)

Top QB recruit to skip senior year of HS and join Ohio State

By Ralph D. Russo Aug. 02, 2021 01:56 PM EDT

Arizona State head coach Herm Edwards answers questions during the Pac-12 Conference NCAA college football Media Day Tuesday, July 27, 2021, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Pac-12 players, coaches still trying to get handle on NIL

By Dan Greenspan Jul. 27, 2021 08:23 PM EDT

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...