Sports sponsorship

FILE - Texas players sing "The Eyes Of Texas" after defeating Kansas State 22-17 in an NCAA college football game in Austin, Texas, Friday, Nov. 26, 2021. Six months after one of the biggest rule changes in the history of college sports, money for athletes is being pledged by the millions in a development that has raised concerns about the role of wealthy alumni eager to back their beloved alma maters. At Texas, one group is dangling $50,000 a year for individual offensive linemen while another says it already has $10 million promised for Longhorns athletes. (AP Photo/Chuck Burton, File)

Latest NIL twist: Millions being pledged to college athletes

By Jim Vertuno Dec. 14, 2021 03:23 PM EST

Miami quarterback D'Eriq King (1) throws a pass during the second quarter of an NCAA college football game against Michigan State, Saturday, Sept. 18, 2021, in Miami Gardens, Fla. (AP Photo/Michael Reaves)

Good deal: Benching doesn't sully Rattler's marketability

By Ralph D. Russo Oct. 17, 2021 10:07 AM EDT

FILE - Iowa State players celebrate after the Fiesta Bowl NCAA college football game against Oregon in Glendale, Ariz., in this Saturday, Jan. 2, 2021, file photo. Iowa State won 34-17. The Fiesta Bowl Organization announced a multi-year partnership with Caesars Entertainment on Monday, Aug. 23, 2021, pairing one of the biggest postseason college football games with legal sports gambling in Arizona. It’s the first partnership between a college bowl game and a company that specializes in sports betting. (AP Photo/Ross D. Franklin, File)

Fiesta Bowl, Caesars announce sports betting partnership

By David Brandt Aug. 23, 2021 12:03 PM EDT

FILE - New Mexico State running back Larry Rose III (3) carries the ball in the second half during the Arizona Bowl NCAA college football game against Utah State in Tucson, Ariz., in this Friday, Dec. 29, 2017, file photo. The Arizona Bowl recently announced a partnership with Barstool Sports for its Dec. 31 game in Tucson, Arizona. The multiyear deal with the digital sports platform — notable for its occasional off-color humor and brash founder Dave Portnoy — not only includes naming rights but also broadcasting rights, which means the game won't be on ESPN or CBS. (AP Photo/Rick Scuteri, File)

Arizona Bowl shuns TV, takes digital plunge with Barstool

By David Brandt Aug. 10, 2021 01:04 PM EDT

Miami quarterback D'Eriq King answers a question during the NCAA college football Atlantic Coast Conference media days in Charlotte, N.C., Wednesday, July 21, 2021. (AP Photo/Nell Redmond)

Miami QB D'Eriq King scores sponsor deal with NHL's Panthers

By Tim Reynolds Aug. 09, 2021 10:31 AM EDT

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 04:29 PM EDT
COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing...

FILE - Southlake Carroll quarterback Quinn Ewers (3) runs for a first down against Permian during the first half of a high school football game in Odessa, Texas, in this Friday night Sept. 13, 2019, file photo. Quinn Ewers, considered the top quarterback prospect in the class of 2022, said he is skipping his senior year of high school in Texas and plans to enroll at Ohio State for the upcoming semester. (Ben Powell/Odessa American via AP, File)

Top QB recruit to skip senior year of HS and join Ohio State

By Ralph D. Russo Aug. 02, 2021 01:56 PM EDT

Arizona State head coach Herm Edwards answers questions during the Pac-12 Conference NCAA college football Media Day Tuesday, July 27, 2021, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Pac-12 players, coaches still trying to get handle on NIL

By Dan Greenspan Jul. 27, 2021 08:23 PM EDT

College sports trading cards latest byproduct of NIL policy

By Arnie Stapleton Jul. 23, 2021 04:12 PM EDT
You'll soon be able to collect trading cards of your favorite college athletes, the latest offshoot of the NCAA's milestone decision to allow student-athletes...

SEC Commissioner Greg Sankey speaks to reporters during the NCAA college football Southeastern Conference Media Days Monday, July 19, 2021, in Hoover, Ala. (AP Photo/Butch Dill)

Sankey joins call for change in college athletics oversight

By John Zenor Jul. 19, 2021 03:50 PM EDT

FILE - In this April 4, 2019, file photo, NCAA President Mark Emmert answers questions during a news conference at the Final Four college basketball tournament in Minneapolis. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.(AP Photo/Matt York, File)

NCAA's Emmert: It is time to decentralize college sports

By Ralph D. Russo Jul. 15, 2021 07:49 PM EDT

Mississippi State fans react as Notre Dame infielder Spencer Myers (2) catches a Mississippi State fly ball in the first inning of an NCAA college baseball super regional game, Sunday, June 13, 2021, in Starkville, Miss. Notre Dame won 9-1. (AP Photo/Rogelio V. Solis)

NCAA moving toward hyperlocal solution to NIL as placeholder

By Ralph D. Russo Jun. 24, 2021 02:24 PM EDT

FILE - This June 8, 2021, file photo shows the Supreme Court in Washington. (AP Photo/J. Scott Applewhite, FIle)

Supreme Court win for college athletes in compensation case

By Jessica Gresko Jun. 21, 2021 10:21 AM EDT

SEC, Big East latest to scrap intraconference transfer rules

By The Associated Press Jun. 03, 2021 07:54 PM EDT
NEW YORK (AP) — The Southeastern Conference and the Big East eliminated their intraconference transfer policies Thursday, allowing athletes to transfer within...