Oklahoma coach Lincoln Riley, right, and quarterback Baker Mayfield both are wearing Nike gear. Oklahoma has signed with Jordan Brand, a Nike subsidiary, and the Jumpman logo will be on the uniforms next season. (AP Photo/Sue Ogrocki)
Oklahoma coach Lincoln Riley said the school's decision to sign with Jordan Brand already has gained the attention of recruits.
Oklahoma is just the third football program to join with Jordan Brand, after Michigan and North Carolina. Oklahoma's uniforms will feature the Jumpman logo starting next season.
"The response in recruiting has been great," Riley said. "It’s the brand players want to be in. It is. It’s the best thing out there."
Riley said the draw comes from the fact that Jordan Brand chooses so carefully.
"It’s not like any team can go and sign with them," he said. "Teams are hand-picked. The athletes they endorse are hand-picked. It’s a small select group and the quality and the name behind it is so good. There are a lot of things that separate Oklahoma, and you can add this to the list."
— Oklahoma Sooners (@OU_Athletics) November 9, 2017
The school announced that the partnership also includes the men’s and women’s basketball teams. Jordan Brand is a subsidiary of Nike, the company Oklahoma currently has a deal with.
Riley gets the importance of the brand, and added that he would get "a little care package" for the seniors who won't be around next season.
"I feel like I understand it," he said. “I don’t have 50 pairs of Jordans at home, but I do get it. When it was first brought to my attention that this was a possibility, I couldn’t have been more behind it.”
Oklahoma already had a connection with Jordan -- former Sooner basketball player Blake Griffin is a Jordan Brand athlete.
Jordan Brand Oklahoma merchandise will be available in the summer of 2018.
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